In Launch, the goal is to launch as many balloons as possible before you see or are influenced by others' balloons. Everyone invited to the baloonr should do the same, so by the next phase of this stage, there are a lot of balloons to evolve! You are anonymously creating and launching balloons in solo ideation, so you can freely launch balloons without the influence of others.
In the Evolve stage, the goal is the build upon each other’s balloons. Ideas can evolve and become more refined. Also, if you come up with completely new ideas or insights, you can also launch brand new balloons, just like in the Launch stage. You can also provide more contextual feedback before the voting in the Pump stage.
In the Pump stage, the goal is to collect unbiased support for all of the balloons in the baloonr. By not showing you the current pump count for each balloon, you won’t be influenced by which ones are the most popular (groupthink). It's a true level playing field, and each idea will be pumped on merit alone.
Lastly, in Done, this is the opportunity for you to assess which balloons received the most pumps while enabling the option to claim your balloons. You are able to see a surfaced and prioritized list of the balloons, which can serve as a reference point for a decision, action, process improvement, etc.